Martell VSOP La French Touch Limited Edition by DJ Etienne de Crecy
Martell, the iconic French brand and oldest of the great cognac houses, has partnered with another French icon, DJ Etienne de Crécy–the godfather of the La French Touch music movement–to create a limited edition glow in the dark bottle for its cognac, inspired by the neon lights of the French Touch.
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The limited edition La French Touch was launched by the Pernod Ricard-owned Cognac house at the Wellington Private Members Club, in Knightsbridge, where de Crécy performed an exclusive DJ set.
Created to appeal to the younger demographic, La French Touch was designed by de Crécy and features Martell’s traditional blue, neon lights represented by UV ink – which glows in the dark to be more visible in a nightclub setting –and the iconic modules of the French Touch.
La French Touch is available in Martell VS, Martell VSOP and Martell Noblige expressions.
“For this bottle I needed a dark, deep and dense background, in order to get the neons to vibrate,” de Crécy said of the bottle design.
“The famous Martell blue seemed the obvious choice. Especially as the colour also symbolises night-time, with all its electricity and its attractions.
“Designing, producing, and putting a bottle of Martell under the spotlights – there’s something both elegant and exciting about that.”
“The French Touch and Martell have been cultivating the same quest for quality and the same desire to show the world this French Art de Vivre celebrated for 300 years by the oldest of the great Cognac houses,” added Martell global brand director Quentin Meurisse.
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